CASE STUDY: THE BOILER EXCHANGE

CLIENT: The Boiler Exchange

URL: https://theboilerexchange.co/

The Boiler Exchange has the skills and expertise necessary for a swift and trouble-free boiler installation in Glasgow and throughout Central Scotland.

Whether your requirements involve replacing an old boiler or installing a complete central heating system, they have you covered.

They offer free expert advice to assist in determining the most suitable boiler replacement in Glasgow for your specific needs, and can recommend the latest energy-efficient controls, thermostats, and filters that can be integrated with your boiler to help lower your energy bills.

All boiler installations are conducted by a friendly and experienced team of Gas-Safe registered engineers, installed with the utmost professionalism, and accompanied by excellent aftercare service.

WORK CARRIED OUT: Website Design & Build

This website has been carefully constructed to be highly effective in generating leads for the company, with a consistent flow of traffic coming via a Google Ads campaign, organic traffic via the search results pages, and from their social media pages.

KEY FEATURES

Below are some of the main features which contribute towards the successful performance of the site, and provide a smooth user experience.

Image Choice Lead Generation Form

Probably the most important part of the website. Users input details about their current heating system and their contact details to receive a quote.

This style of form has proven to be highly successful and drastically improved the conversion rate.

Top Banner To Announce Special Offer

An eye-catching banner inserted at the top of website to announce the latest special offer or promotion.

TrustPilot Reviews

As the business has such a large volume of 5 star reviews on TrustPilot, we want to draw attention to this. Embedding their review score and review count in the header ensures it won't be missed by anyone.

We have also included some full TrustPilot reviews on the Homepage and other location pages.

Quick Quote Button (Mobile only)

A button that shows on mobile devices only, which functions as a Call-To-Action visible as soon as the page loads, and allows quick and easy access to the quote tool.

YouTube Video Embedded

An embed of the promotional video we created for The Boiler Exchange. Helps with engagement on the website and helps with the SEO too.

Scroll down to the bottom of this page to watch the video.

Google Map Embedded

A Google Map embed to show the office location. This helps with SEO more than anything, but also provides another way for users to find out more about The Boiler Exchange via the Google Business Profile.

Why Choose Us Section

An essential feature on any successful landing page. Tick points to highlight the main reasons why you should choose this company.

Gallery Section

An image gallery showing a range of boiler installations carried out by the company. Helps with engagement, conversions, and SEO.

Case Studies Section

Like the image gallery, this helps with engagement and conversions, and also has SEO benefits. Shows the user some examples of their boiler installation work with details of the work carried out.

FAQs Section

Answers to some of the most common questions asked. Helps with engagement and with SEO.

Multiple Location Pages

As the business provides boiler installation in multiple location across Central Scotland, we created multiple pages covering all the main locations. This is helpful for the SEO as it makes it clear to Google that these locations are served.

FOR MORE INFORMATION:

ADDRESS

The Boiler Exchange
272 Bath Street
Glasgow
G2 4JR

TEL:

0141 354 8885

VIDEO:

MAP: